Here at HYPER we love all things kawaii, but there's one of us who loves it a little bit more than everyone else--and that's our kawaii star Scarlett! That's why we asked her to team up with Roxie Sweetheart, the brainchild brand of designer and entrepreneur Michelle Lauren Hirst, to come up with a design that combined Michelle's creative talents with Scarlett's love for the super-cute. Together, they came up with a mood board (below)  that brought together some of Scarlett's favourite colours, childhood memories, and animals. Key words were pastel colours, Sylvanian families, lions, Lolita fashion and cute food.

This mood board was transformed into Le Tigre, a super-sweet smiling tiger character surrounded by fluffy pom poms. Says Michelle, "When I was first approached by Hyper Japan about doing a collaboration with Scarlett I was very excited! I love Scarlett's super sweet Lolita style and Japanese street style influences a lot of Roxie Sweetheart designs and illustrations. I started the collaboration by creating mood-boards, then did sketches, and worked on these using computer aided design. I wanted to create something bright, unique and fun - just like Scarlett!"

Scarlett's delighted too--"I absolutely LOVE the design! Michelle is such an amazing artist. The little hearts on the ears and nose are so cute, and I love the pom poms! It looks wonderful".

This HYPER-inspired range will soon be available on the Roxie Sweetheart website, but you can be among the first to own the full range (ring, necklack, brooch) by entering our competition (see below). All you have to do is tell us which Roxie Sweetheart design you love the most...and there's plenty to choose from.

You can also read about the collaboration on Scarlett's blog here, and on the Roxie Sweetheart blog here.

The Competition

Roxie Sweetheart have been kind enough to give us three sets of the Le Tigre range, that's a pom pom ring, pom pom brooch and a necklace. You'll also get some cute Roxie Sweetheart pin badges, too! All you have to do is send us your name and address to This e-mail address is being protected from spambots. You need JavaScript enabled to view it telling us which Roxie Sweetheart design is your favourite and why -- take your pick from the website here! We'll pick the winner from all the entries received on April 30 2012.

The conditions: By entering you will be subscribed to the HYPER JAPAN and Roxie Sweetheart newsletters. You can unsubscribe from these newsletters by using the unsubscribe service. Your details will not be passed onto any third parties.

Find out more about Roxie Sweetheart on the website or follow them on Facebook. There's a YouTube channel too!