|Anime Cars Bring Colour to Tokyo|
|Thursday, 20 January 2011 13:32|
On 15 January, an event entitled ‘Ita G Festa’ was held at Odaiba in Tokyo and many itasha, or cars painted with anime characters, were on show.
Itasha are the result of combined love of anime and cars. Anime (and car) fans spray paint their cars with their favorite anime characters. Meetings are held regularly to show off their cars. Ita G Festa is the world’s largest meeting of itasha, held twice a year. Ita G is a company that sells graphic prints and equipment for creating itasha.
The word itasha is originally an abbreviation of Italian (ita) and sha, meaning car. Anime fans, however, sensing that some people might think their hobby a little sad, often claim the ita comes from itai, an adjective meaning painful but also, by extension, pitiful in the sense that it’s painful to watch. Especially since, in Japan particularly, owning an Italian car is normally considered to be very flash indeed.