The UK’s Biggest J-Culture Event HYPER JAPAN

英国最大級の日本文化イベントHYPER JAPAN

The UK’s biggest J-culture event, launched in 2010. The event introduces the diversity of contemporary Japan, from manga and anime, to music, fashion, food, traditional culture, gaming, technology, tourism and more. In addition to a fantastic line-up of exhibitors (companies and Japanese local government), the event is jam-packed with individual exhibitors, stage performances, workshops, seminars, and more. The event attracts around 30K visitors over three days (of which 99% are non-Japanese). In July 2021, HYPER JAPAN ran their first online event, bringing together around 200K people from 139 countries. In just 1 month HYPER JAPAN ONLINE shared an incredible 82 events and reached 2.2M impressions, with highly satisfied participants.



Japanese Food Promotion EAT-JAPAN

日本食普及プロジェクト EAT-JAPAN

EAT-JAPAN, founded in 1998, is the only media outlet in the UK to specialise in Japanese cuisine. Through the website, events, and the publication of magazines and books, EAT-JAPAN has been providing the UK with accurate and up-to-date information about Japanese food for over 20 years straight from the most reliable source: Japanese people themselves. 


What we offer

High-impact, locally-focused promotions based on 30 years of experience in the UK



Reach 100,000 UK-based fans of Japan with promotion tailored to your product or service



Promotion and planning from the only UK media outlet with 20 years of expertise specialising in Japanese cuisine


Marketing, Promotion, Creatives


Our work includes the planning and organisation of events, seminars, and business conferences on behalf of such clients as the Ministry of Agriculture, Fisheries and Food, JETRO, Tokyo Convention & Visitors Bureau; production of books, recipes, and pamphlets; production of advertising creatives, promotional materials, and product packaging for manufacturers; market research; and promotion to buyers, influencer marketing and media on behalf of client companies. Feel free to contact us for more details in English or Japanese via the contact form.


HYPER JAPAN Events in the Past

TitleHYPER JAPAN Festival 2022
DatesFri 22 Jul – Sun 24 Jul 2022
VenueEvoluton London
TitleHYPER JAPAN Online 2021
DatesFri 09 Jul – Sun 08 Aug 2021
VenueOnline Event
TitleHYPER JAPAN Festival 2019
DatesFri 12 Jul – Sun 14 Jul 2019
VenueOlympia London
TitleHYPER JAPAN Winter 2018
DatesFri 11 Nov – Sun 18 Nov 2018
VenueOlympia London
TitleHYPER JAPAN Festival 2018
DatesFri 13 Jul – Sun 14 Jul 2018
VenueOlympia London
TitleHYPER JAPAN Christmas Market 2017
DatesFri 24 Nov – Sun 26 Nov 2017
VenueTobacco Dock, London
TitleHYPER JAPAN Festival 2017
DatesFri 14 Jul – Sun 16 Jul 2017
VenueTobacco Dock, London
TitleHYPER JAPAN Christmas Market 2016
DatesFri 25 Nov – Sun 27 Nov 2016
VenueTobacco Dock, London
TitleHYPER JAPAN Festival 2016
DatesFri 15 Jul – Sun 17 Jul 2016
VenueTobacco Dock, London
TitleHYPER JAPAN Christmas Market 2015 
DatesFri 27 Nov – Sun 29 Nov 2015
VenueTobacco Dock, London
TitleHYPER JAPAN Festival 2015
DatesFri 10 Jul – Sun 12 Jul 2015
VenueThe O2, London
TitleHYPER JAPAN Christmas Market 2014
DatesFri 14 Nov – Sun 16 Nov 2014
VenueNational Hall, Kensington Olympia, London
DatesFri 25 Jul – Sun 27 Jul 2014
VenueEarls Court One, London
DatesFri 26 Oct – Sun 28 Jul 2013
VenueEarls Court Two, London
TitleHYPER JAPAN 2012 Christmas
DatesFri 24 Oct – Sun 26 Nov 2012
VenueBrompton Hall, Earls Court, London
TitleHYPER JAPAN 2012 Spring
DatesFri 24 Jul – Sun 26 Feb 2012
VenueBrompton Hall, Earls Court, London
DatesFri 22 Jul – Sun 24 Jul 2011
VenueOlympia Two, London
TitleHYPER JAPAN London 2010
DatesFri 01 Oct – Sun 03 Oct 2010
VenueThe Old Truman Brewery, London