Fuwa Pastel

Category: Kawaii & Fashion,

Inspired by the cute and pastel-heavy vintage toy and clothing stores found in Japan, at Fuwa Pastel you can find a mix of charming and nostalgic vintage goods from iconic 80’s and 90’s toys to attractive kitschy trinkets and accessories.
Our collection is worth a visit both for a trip back in time and for finding something special to take home!

Known to many in the Japanese fashion community, we’re passionate about “80’s Fancy”, a niche term and aesthetic popularised in Japan that goes hand-in-hand with certain Harajuku fashion styles such as Fairy Kei. This angle of appreciation for cuteness from the last century is how we came to be and why you can find us at HYPER JAPAN Festival 2024!