Minamoto Kitchoan

Category: Food & Drink
ASAKUSA - Culture Zone


Japanese confectionery shop

  • Piccadilly shop…44 Piccadilly W1J 0DS
  • Strand shop…448 Strand WC2R 0QU

Quality of Ingredients

Wagashi is made of combinations of natural ingredients such as sugar, Azuki red beans, grains, agar and fruits. Therefore the quality of ingredients is very important to make Wagashi with good texture and delicate sweetness. Our products are made from carefully selected ingredients.

Traditional Skills and Innovation

The master craft of Wagashi, the art and skill have been passed on through generations. It is the epitome of the Japanese culture. Another important fact we inherited is the spirit of innovation.  We are making Wagashi which is not only traditional but also innovative.


Wagashi touches people’s five sense. Not only its taste but its beautifulness also impress us. And it keeps on changing with seasons. We work hard to fascinate people all year through seasonal Wagashi.