Note: This page is from a previous year’s HYPER JAPAN Christmas Market event, please see our schedule for an up-to-date list of performances and activities.
The “Randsel” backpack (from the Dutch “Ranseal”) is a Japanese cultural icon, ubiquitous among Japanese schoolchildren, who are presented with one upon entering primary school and use it for the next six or so years. Now, Recently, the Randsel’s had a street cred boost as the increased range of colours they can be bought in means that they’ve been paired up with a number of street fashion looks, where they’re visual code for youth and Kawaii! Their scarcity outside Japan means that the Randsel isn’t a common sight, but actress and style icon Zooey Deschanel caused a mini-boom in their popularity both inside and outside Japan last year when she was seen wearing one. Now, at HYPER JAPAN Christmas Market, AEON will have these unusual J-style icons available for your perusal!
To anyone who’s lived in Japan, AEON will be recognised as a household name. This Japanese retail mainstay operates both stores and shopping centres, with a presence in many other Asian countries too. Now, AEON are coming to HYPER JAPAN Christmas Market, and they’re bringing, you guessed it, their impressive selection of Randsel backpacks to the UK, marking the first time these goods have been offered for sale in Europe!