One of the themes of HYPER JAPAN Festival 2019 is what we are calling Dresscode Japanese.
There will of course never be any strict dress code for HYPER JAPAN visitors but this summer we really want to encourage everyone to wear or bring something Japanese when you come to Festival 2019.
You might have a yukata, hapi or jinbei at home that don’t get much use and we would be delighted to welcome you to HYPER JAPAN looking fabulous in your wafuku.
But, it doesn’t even have to be that dramatic, maybe you have a Uniqlo T-shirt, a Hello Kitty hairband or a KENZO hat, a Rirakkuma teddy bear, some MUJI shoes or a shirt from CDG, even something from Superdry or kanzashi hairpins would be perfect!
Come in whatever Japanese or Japan-inspired things you have. We’re hoping that HYPER JAPAN Festival 2019 is going to be full of people who put in even a little effort to come in something Japanese and together we can create an incredible Japanese scene right here in London.
Try and find something in your wardrobe, at the back of a drawer or lying around your room. Give it a go and really get into the spirit of HYPER JAPAN for Festival 2019.
Give us your best Japanese! Enjoy Dresscode Japanese.