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Dreamy Bows presents Haruka Kurebayashi, a true Harajuku icon!

As some of you may already know from previous announcements, Dreamy Bows, the UK’s leading Japanese street fashion shop, is thrilled to confirm that they will be collaborating with the sensational Harajuku icon, Haruka Kurebayashi, to create an exclusive range of fashion goodies!

What you probably didn’t know is that not only is she collaborating with Dreamy Bows… Kurebayashi herself will be coming to HYPER JAPAN all the way from Tokyo to present her creations to you!!

Kurebayashi, also known as “90884”, embodies all that is Harajuku, and is well known for her amazingly creative signature looks incorporating decora, pop kei and other colourful styles. She is a fashion designer, a performer with her own band, and also a model – you may have spotted her in KERA magazine, modelling for LISTEN FLAVOR, featuring on NHK World’s Kawaii International show, and starring in makeup tutorials for Kawaii Pateen.

Dreamy Bows will be unveiling a range of collaboration items they’ve been busy working on with Kurebayashi in the weeks leading up to HYPER JAPAN, where the range will be launched at their pop-up shop!

And there’s more! Kurebayashi will also be leading a variety of activities at the Dreamy Bows pop-up shop and on stage throughout the weekend, including:

  • Meet & Greet with cheki photo fun at the Dreamy Bows pop-up shop
  • Close-up Kurebayashi Makeup Transformation Tutorial on the HYPER THEATRE stage
  • Dreamy Bows x Kurebayashi Harajuku Show – a kawaii extravaganza featuring a transformation tutorial, Kurebayashi-styled fashion runway, and musical performance by Kurebayashi herself!!

… plus more to be announced nearer the time.

Kurebayashi will also be appearing with Dreamy Bows at ARTBOX in Covent Garden on Wednesday 19th July, for an exclusive after-hours “Kurebayashi Goodbye Party” with her dearest fans! Tickets are available now at, and they will also be available from our pop-up shop at HYPER JAPAN, subject to availability.

For now please keep following Dreamy Bows on their social media for more information, and be sure to purchase your tickets for HYPER JAPAN! Dreamy Bows and Kurebayashi can’t wait to see you all there!