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HYPER JAPAN Christmas Market: Exciting news for Sake fans!


Exciting news for all you discerning gourmands out there! Building on the overwhelming popularity of the Sake Experience over our past few events, visitors to the HYPER JAPAN 2014 Christmas Market will now also be able to sample an assortment of delectable Japanese alcoholic beverages completely free of charge! Throughout the event we’ll be making our way around with samples of delightfully sweet and sour umeshu (plum wine), earthy kome-shochu (a clear spirit distilled from rice), whiskies from the prestigious Suntory and Nikka distilleries, and of course sake, that increasingly well-known and loved Japanese rice wine.


Not a fan of strong-tasting liquors? Try a sip of umeshu! Made from steeping unripened plums in alcohol and sugar, umeshu’s fabulous fruity flavour and low alcohol content (10 to 15%) make it a popular treat even for those who normally shy away from stiffer drinks. Enjoy it hot or iced, straight or as a secret ingredient to spice up a classic cocktail – the possibilities are endless! For wine and sake enthusiasts looking for something fresh and exciting, we recommend shochu – an earthy liquor now in the midst of a well-deserved international consumer boom – while award-winning Suntory and Nikka whiskies cannot fail to delight the palate of anyone who appreciates a good Scotch, or indeed similar fine liquors.

Finally, our authentic Japanese sake is a must-try for first-time drinkers and devoted fans alike! Although sake is gaining popularity in the UK, preconceived notions surrounding this particular tipple are still widespread, and the numerous ways in which to enjoy sake remain tragically underexplored. Contrary to popular belief, sake does not necessarily have to be served warm or as an accompaniment to sushi in order to be fully appreciated, but in fact there are a mind-boggling variety of sake brands and flavours which each benefit from different serving temperatures and accompanying foods!


With all this in mind, we’re delighted to invite guests of HYPER JAPAN Christmas Market 2014 to take advantage of this fantastic opportunity to further your knowledge of some hidden gems of the alcohol world whilst discovering new taste sensations. What’s more, if you take a particular liking to any of the offered brews, you’ll be pleased to hear that they’ll be available for purchase at the event, whether it be for a unique Christmas present or simply for a special personal treat. Cheers to that, eh?