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Perfect Kawaii Transformation Area

Release your inner kawaii and experience the fun of immersing yourself in Japanese street style in our kawaii transformation area, Perfect Kawaii! Here, for a small fee, one of our skilled make-up artists will give you a professional street-style look in one of several different genres. If you’re not feeling quite so adventurous, you can try on an assortment of wigs (kindly provided by our friends at CutesyKink) and take a picture free of charge in the specially-designed photobooth area.

If that weren’t enough, our special guest, blogger and make-up expert Sophie from PeachMilkyTea, will be on hand to inspire you. All you’ll need to decide is which of the street-style genres you’d like to experience. To get you in the mood, here is our handy cut-out-and-keep guide to the main ones!


Lolita is one of the most well known genres of Japanese street fashion. In the context of this look, ‘Lolita’ relates to the innocent, pure qualities of this style. Wearers don outfits inspired by Victorian or Rococo era fashion, complete with frills, exaggerated bows, lace, and other sweet accessories.  Hair is long and lush, and make-up is doll-like and fresh looking, sometimes enhanced with extra flourishes such as face stickers, diamantes or other adhesive gems.


Image Credit: Sandra Hadi and Tamara Gitter 



Sweet Lolita

A fairytale variant of the Classic Lolita look, Sweet Lolita look is very soft, feminine and innocent. Pinks and dark brown are usually the most popular colour choices for the eye makeup, and pink round blushes and soft lips create a more dolly look. Long but non-dramatic upper lashes are the perfect option for this look and the lips are usually plump and glossy.


Image Credit: Sandra Hadi and Tamara Gitter 


Kuro Lolita

adobestock_50423123_kuro_lolitaAnother twist on the Classic Lolita look, the word “kuro” means black in Japanese, which is the main distinguishing feature of this style. Followers wear the same styles as Classic Lolitas, but clothing and make-up are black in colour. It’s not to be confused with Gothic Lolita, which although often involves wearing black, also features distinct Gothic styles of outfit.


Fairy Kei



One of the classic distinguishing features of this look is the appearance of children’s characters from the 1980s and ‘90s such as My Little Pony, Strawberry Shortcake and Care Bears. In practice, this means a preponderance of pastel shades such as light pink, baby blue, pale yellow and lavender, which can extend from apparel to make up to hair.


Gyaru Style

Gyaru style is the look of choice for young ladies who favour a cool, fun and hip style. It’s most commonly seen around Tokyo’s downtown Shibuya area, where clubs, bars, karaoke, and shopping can be enjoyed 24 hours a day. The look focuses on making the eyes big and bold as well adding flattering facial contouring. The look is not complete without lower lashes and heavy eyeliner that makes the eyes look more doe-eyed. The nose and cheekbones are highlighted to create a slimmer illusion as well as depth.

Image Credit: Sandra Hadi and Tamara Gitter 



Hime Gyaru

characterized portrait manga girl makeup in the studio, on white

Hime means princess in Japanese, which is the guiding principle of this look. Compared with some of the other sub-genres of the Gyaru style, this is more natural and pure, with no deep tans and a simpler make up. Still present, however, is the emphasis on big eyes and fluttering eyelashes, as well as bouffant hair that is often extended.