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Be Egged On By Gudetama at the Sanrio x ARTBOX Area


If you’ve not yet experienced the charms of Gudetama, you’re really missing out! He’s an animated egg yolk whose existential angst and insecurities resonate with many fans in Japan and elsewhere.  Fear not, however, because you can get up to speed with Gudetama, as well as other characters from the Sanrio universe such as Hello Kitty, at the Sanrio x ARTBOX Area at HYPER JAPAN Christmas Market 2016!

sanriobeach01One attraction will be the Gudetama-themed beach booth photo area, where you can pose on the deck chairs. It may be winter outside and the nights are drawing in, but here at HYPER JAPAN the spirit of summer lives on! What’s more, if you upload your photo from the beach booth to social media using the hashtag #sanrioartboxuk, you’ll receive a limited edition Gudetama face balloon absolutely free.

Another draw is the opportunity to get your hands on a range of limited edition Gudetama enamel pins. Just don’t get them too close to your free balloon! There are five amazingly eggy designs available to purchase, plus a special bonus one which you can’t buy but you can win for FREE by completing tasks to get five stamps on your Pin Collector’s Card! There are also Gudetama lanyards on offer on which you can display your pins.sanriobeach24

If that weren’t enough, at the Sanrio pop-up shop you can browse an amazing selection of rare and unique goodies featuring your favourite characters including Gudetama, Hello Kitty, My Melody, Little Twin Stars and PomPomPurin. Plus, get a limited edition Sanrio x ARTBOX notebook FREE with every spend over £30.00, featuring your choice of either Gudetama or Little Twin Stars!

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