Category: Kawaii & Fashion

What we do at HYPER JAPAN Online 2021

On July 17th, we join the fashion show which six unique J-Fashion brands get together to show off their new collection only here at HYPER JAPAN!
It will take place on Hyper Japan's official YouTube channel at 10:00am. Stay tuned!

Show at HYPER JAPAN Online 2021

Sat 17 Jul


Sensational Kawaii ! – the concept of 6%DOKIDOKI

6%DOKIDOKI is a shop/brand based in Harajuku, founded in 1995 by Sebastian Masuda as a place of creation.
The brand concept ‘Sensational Kawaii’ means ‘shockingly Kawaii’, ‘exceedingly Kawaii’ and ‘too Kawaii’. We sell original items, select items and projects along to this shop concept.

6%DOKIDOKI isn’t only a ‘fashion’ genre, its most important role is to expand culture all over the world. As a leading place/people/brand of Japanese pop culture, the shop is continuing original unique creation throughout events, shows and more.