Category: Kawaii & Fashion

What we do at HYPER JAPAN Online 2021

Get to know the Moi-même-Moitié brand through video stream during the J-Fashion showcase on July 17!

Show at HYPER JAPAN Online 2021

Sat 17 Jul


「To the fallen angels who share the same fate...」

Moi-même-Moitié is a leading Gothic & Lolita fashion brand founded in 1999 by MALICE MIZER / Moi dix Mois guitarist Mana.

The brand name consists of the French words Moi - me, même - self and Moitié - half.

With the meaning of “One’s alter ego as well as one’s self”, the term was coined by founder Mana.

「To be beautiful. To be noble. 

The brand that fulfills these universal desires

Is Moi-même-Moitié.」