HYPER JAPAN Press Release

Big Plans for HYPER ONLINE Sake, Cosplay and Fashion

We’re getting ready to bring a huge range of events and workshops to HYPER JAPAN Online 2021, and to make sure we connect the UK to the very best of Japan. More information and announcements are being added to our website regularly, but we’ve selected a few exciting events to talk about which we’re particularly excited to share.

Taste the World of Sake

We’re proud to announce that HYPER JAPAN Online will be sponsored by the Japan Sake and Shochu Makers Association (JSS). With Sake now chosen as the theme for France’s Best Sommelier 2020 finale, it’s clear that its’ popularity is still on the rise and the JSS is the perfect organisation to be supporting us as we explore this iconic drink.

HYPER JAPAN Online will also be welcoming London Sake, who will be presenting a special selection of different sakes sourced from Japan. The online store will also be offering subscription packages, an excellent choice for anyone interested in discovering more about the internationally renowned refreshment.

Our Sake Experience will be moving online for the very first time, giving us the opportunity to stream exclusive live sessions from participating Sake breweries in Japan. Purchase a sake experience tasting box prior to your session, and enjoy sampling each bottle while brewery representatives explain the methods behind producing them.

HYPER Cosplay! returns to the stage

It’s almost time to finally welcome back the cosplay community, and we’re ready to give them a proper reception. On July 18th 14:00 BST, HYPER Cosplay! Online will be streaming online via the HYPER JAPAN official YouTube and Twitch channels.

We’re delighted to announce that the event will be hosted by kawaii designer and influencer Pixie Late, and that she’ll be joined by two other very talented cosplayers in the form of Erza and REIKA.

Anyone can get involved by applying online, and cosplaying any characters seen on the anime streaming service Crunchyroll could win you prizes. There’s even an opportunity to get your cosplay displayed at Tokyo’s Shibuya Crossing!

Get ready for HYPER J-Fashion! ONLINE

Cosplayers won’t be the only ones dressed to impress! Japanese fashionistas will be tuning into HYPER J-FASHION via our official YouTube channel, which will be streaming live on July 17th from 10:00. The show will be presented by the Harajuku inspired Addy Senpai, who’ll be joined by Kate from kawaii import store Grumpy Bunny.

This unique event will feature exclusive presentations made especially for HYPER JAPAN by five major Japanese brands: Moi-même-Moiti , Furifu, VUÅSA, 6%DOKIDOKI and ACDC Rag who will also be unveiling an interview with designer Rimma Doi.

HYPER J-FASHION is also looking to present your style, so send submissions by clicking here!

Keep Updated

With all this and much more, this July and August HYPER JAPAN ONLINE 2021 brings the most exciting and amazing parts of Japanese culture direct from Japan into your heart. Don’t miss it! 

For further details, take a look at the HYPER JAPAN ONLINE 2021 website or subscribe our newsletter.

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