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Tofu Cute, kings of Kawaii cuddly toys and more!

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We’re very happy to have Tofu Cute back at HYPER JAPAN again this year, with even more kawaii items than ever before! The UK-based online store, specialising in Japanese kawaii-style accessories, stationery, gifts and snacks, aims to share the philosophy of kawaii – stay young at heart and allow fun items to inject positive energy into your everyday life.

As well as solid favourites such as Alpacasso Alpaca plushies and the Endless Edamame Popping Soybean Pod, Tofu Cute will also be introducing new items including a range of kawaii bento making items. Get all the tools you need to make a super cute lunch themed around pandas, bears or bunnies!

There will also be  wide range of stationery, gifts, bags, purses and collectable Re-Ment miniatures from famous kawaii characters such as Rilakkuma, Hello Kitty, My Melody and Mameshiba.

All people interested in the “kawaii culture” of Japan are invited to join Tofu Cute at HYPER JAPAN. In the meantime, you can stay in touch via Facebook or Twitter. You can also check out their website at – look out for many new super cute products coming to the website in the coming weeks!